Acrelec Articles

Jodi Wallace Joins Executive Team as Chief Marketing Officer

30-year marketing veteran Jodi Wallace to lead marketing efforts

August 3, 2016 – Acrelec America, formerly HyperActive Technologies, one of the world’s leading providers of customer engagement solutions for the restaurant industry, today announced that Jodi Wallace has joined the executive management team as its chief marketing officer. Ms. Wallace will be responsible for overseeing the development of brand strategy, marketing and communications efforts to introduce the new parent company, the Acrelec Group, to the U.S, and expand the company’s position as a leading provider of indoor and outdoor digital displays and self-service kiosks.

“We’re delighted to have a professional of Jodi’s caliber join the team as we expand our role as a full service provider of digital transformation solutions,” said Scott Marentay, Acrelec America’s chief operating officer. “Jodi is a visionary marketing leader with big ideas and a passion for excellence who will help evolve our marketing organization, build our brand and drive global growth for the company.”

“I can’t think of a more exciting time to be joining an industry leader that has the technology platform, software applications and digital solutions that will transform the restaurant and retail customer experience,” said Ms. Wallace. “I’m honored to be given this opportunity to help Acrelec expand the relationships they have with the world’s leading quick service, fast casual and retail brands.”

Ms. Wallace brings a wealth of experience to her position. Her expertise in corporate branding, strategic planning and marketing campaign dwallace8x10evelopment spans over 30 years. During her career, she has developed brand strategies and executed marketing initiatives for a wide array of corporations, organizations and industries. Her expertise reaches from hospitals and healthcare to banking, pharmacy automation, supply chain, restaurant and retail. Prior to joining Acrelec/HyperActive, Ms. Wallace ran her own marketing consultancy for 18 years, led several full-service marketing and branding agencies, launched over a dozen start-ups, and served as executive vice president of corporate marketing for EIS International, a public corporation in the contact center industry.

About Acrelec America

Acrelec America, formerly HyperActive Technologies, is part of the Acrelec Group, a leading digital transformation company that provides the world’s largest restaurant, retail and other well-known brands with software, hardware and services to reimagine the customer experience for the digital age. The company’s self-order kiosks, indoor and outdoor digital displays, drive-thru systems, curbside/click-and-collect and gaming solutions help brands engage consumers by creating a “phygital” world that blends physical and digital technology. Acrelec pioneered digital kiosks in quick service restaurants and gained prominence developing digital commerce platforms for the world’s largest retail brands. Acrelec has over 20,000 installations in 49 countries and over 600 employees worldwide. For more information, visit # # #

All about Acrelec.

Acrelec is not a kiosk company, although we make some of the world's finest kiosks for the world's largest brands.

Acrelec is not a digital signage company although our digital displays are transforming indoor and outdoor environments across the globe.

Acrelec is a digital transformation company that works with the world's leading restaurant, retail and other industries' leading brands to reinvent the enterprise and reimagine the customer experience for the digital age.

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